Farrell Klein partners with brands and retailers facing growth opportunities, including startups and established companies planning market pivots. Her superpower is to quickly gauge a business' unique strengths and leverage them to create powerful, relevant content and communications programs that shift a brand's reputation to where they want to be in the market. She works highly collaboratively and cross-functionally with clients, and asks the tough questions to understand big picture company goals and brand pillars that serve as the foundation for an impactful comms program.